Westminster College

Over the years, Westminster had amassed an enormous website. It was clunky and ineffective, with poor user experience and low conversion.

Collaborating with the lead developer and UX designer, I helped overhaul the college’s 500+ page website. I led content strategy and design for a new homepage, prospective student hub, academic program pages, key landing pages, and campaign pages.

I also helped streamline the college’s web content and eliminate outdated pages that were detracting from the user experience.

I managed a team of writers and editors to create new content that aligned with the college’s updated brand voice and tone. I also wrote countless pages of content myself, working with faculty to translate highly academic content into approachable, user-friendly content.

Six months after launch, analytics showed a 33% increase in traffic to academic (conversion) pages, a 22% decrease in global bounce rate, and a 15% increase in academic applications via the website.

Westminster College’s home page showing photos of students on campus and links to the content the majority of users are looking for, including undergraduate programs, graduate degrees, and the online program. A landing page on Westminster’s website highlighting campus life for undergrad students. The redesigned financial aid page on Westminster’s website showing a helpful breakdown of the cost of tuition compared to the average amount of student financial aid. The academic program page for Westminster’s Outdoor Education and Leadership program, detailing the major’s curriculum, including who it’s for, key benefits, what students will learn, and sample courses students might take.